Apple has unveiled a billboard in the Russian city of Ivankovka to promote its latest iPhone 7 and iPhone 7 Plus, both released earlier this week.
The billboard, which was spotted by Business Insider, features a smiling and bearded woman in a headdress with the words, “Ivankovkiy na Krasnosti.”
The billboard was installed on Tuesday night in front of a building with the slogan “Krasnaya Polska: Ivanko v kontrolov.”
The company said that the billboard is part of a larger effort to “promote new products and products of the iPhone 7” in Russia.
In the past, Apple has taken aim at Russia’s restrictive immigration laws, particularly when it comes to its new “Made in the USA” label.
The company recently took to Twitter to say that it is considering changing its manufacturing policies in the country, but that the company has “no immediate plans to change the manufacturing policies of the company.”
Apple is not the first technology company to announce its new products in Russia, and it may not be the last.
Last year, Google announced its new Android 8.0 Oreo smartphone in the city of Rostov, in the same way that Apple did with its latest iPhones.
Google is currently manufacturing its Android 8 smartphones in Rostov as well.
In November, Google unveiled the new Pixel smartphone in Moscow, which is made by Samsung.
Google recently announced a partnership with Russia’s state-run Internet.ru, a state-owned Internet service provider.
Google’s smartphone in Russia was reportedly released at the same time as the iPhone and the Pixel smartphones.