A few months ago, Billboard founder Brian Switek was busy getting ready to present his vision for the future of entertainment.
And he wasn’t alone.
“My vision was to build a brand that was built on the idea that people love and care about, so we had to be able to sell this through advertising and we had a mission to make people feel the way we do,” Switecks son David Switeck told Billboard.
“We didn’t want to make money, we wanted to create a brand.”
The first thing that stood out to Switeks son was how he felt about the concept of advertising in movies and television.
“I feel like the world needs advertising more than ever,” David Switeson told Billboard during the production of “Star Wars: Episode VII – The Force Awakens,” the first trailer for which premiered on May 25, 2017.
“It’s so easy to just put out a billboard, but I feel like people are just not paying attention to advertising when they’re watching television.”
Switek and David Switzek are big fans of the original Star Wars, and the new movie opens in theaters on December 15.
“What I love about the franchise is that it’s so unique and you get to see the characters through the eyes of somebody like [George Lucas] or [Lucasfilm president] Kathleen Kennedy,” David said.
“People see it through the characters and I think it’s really great that people are so invested in this franchise and are seeing that through the movies.
We were really interested in the way that the movie plays, and I like the way it’s constructed and I also like the fact that we get to bring back a lot of the characters that are from the films.”
David Switeccks son is no stranger to the Star Wars universe, having created the series with his father, David Switcheks wife, Linda, in 1997.
“Star Trek” has become a franchise that has been successful in the U.S. and has become so beloved in the world, that it is the most popular television series in the country.
The original series was created by Gene Roddenberry, and his grandson, Leonard Nimoy, also wrote and starred in the series.