The billboard you’re seeing is part of a campaign by the Australian Communications and Media Authority (ACMA) to encourage the public to notice ads that are advertised.
In a new campaign, the billboard is a representation of a man and a woman with an “Aussie accent”.
It is a billboard for the ABC Radio National Adweek program, “A Conversation About Australia”, which is broadcast weekly on the ABC News channel.
The ad features a man, a woman and an Australian accent.
“Can you hear us?” asks the narrator.
Can you hear what we’re saying?”
“Yes,” says the man.
The Australian accent is part a wider campaign by ACMA to encourage Australians to notice advertisements that are advertised online.
The campaign is part the ABC’s Digital Media and Social Change initiative, which is the result of a $100 million investment by the ABC in 2020.
The advertising campaign will be running in the New South Wales and Victoria states, with an additional five states to be added in the future.
“It’s important that people realise they’re not alone in their frustration with ads online,” ACMA President and CEO, Mark Widdowson, said in a statement.
“That’s why the ABC is partnering with digital advertising agency Zimpress to create the billboards.”
The billboard is part to the ABC Digital Media Campaign, which will run from August 1 to September 1, 2020.
“This billboard will help make the ABC more visible and relevant to our Australian audiences by highlighting our commitment to making digital advertising the dominant form of media in Australia,” Mr Widdawson said.
“The billboard campaign will also allow us to show our support for the Digital Media Strategy, which aims to increase digital engagement across all of our channels, including radio, TV, the ABC and digital advertising.”
In addition to the billboard campaign, ACMA will be advertising billboards across the country, including the state capitals of Adelaide, Canberra and Perth.
The billboards are being funded by the Digital Communications Alliance (DCA), a coalition of Australian digital businesses.
The DCA was founded in the late 1990s and is the only Australian organisation that has a dedicated digital advertising budget.
ACMA says the billboards are part of an advertising strategy to encourage more people to view advertising on social media.
“We believe this billboard campaign is an important step in the right direction to further our digital advertising campaign in a more positive way,” Mr Fiske said.