It is no secret that the billboard industry has been struggling with its marketing strategy, and in an effort to reinvigorate the industry, some companies have taken a page out of the Disney playbook.
This year, the Walt Disney Company unveiled a billboard campaign that featured a slew of celebrities, including Beyonce, Drake, and Lil Wayne, as well as a photo of the band the Rolling Stones.
It’s no surprise that the new campaign was met with a huge response from consumers, as the brand has been on a roll since the release of the movie Finding Dory earlier this year.
The new campaign is being promoted as a way to “celebrate the beauty of love,” as the company said in a press release.
In addition to the rock stars, the billboard campaign features celebrities such as Jennifer Lawrence, Reese Witherspoon, Demi Moore, Scarlett Johansson, and more.
The campaign was created by a creative agency and produced by ad agency Vivid, who is working with a group of prominent brands including Coca-Cola, PepsiCo, and Gap to create this billboard campaign.
The ad also features a message from the group of celebrities to the world, stating: We’re here to help you live the life you want.
We want you to see your dream in the biggest way.
We’re going to inspire you to love life, to love your family, and to love the world.
The group of celebs included Beyonce and Drake as well, who both recently opened up about their personal struggles with mental health.
Beyonce also shared that her relationship with her father, Lonnie Lonnie, has been difficult.
“I love my dad, but I feel like he’s not always there for me,” she said.
“It was just really hard to be a kid growing up in the South.
I feel so alone.”
“It’s really hard,” Drake continued.
“Growing up, I didn’t have my dad around.
I think when I first started going to school, I wasn’t in a good place.
I’m kind of a big boy now, so I’ve got a lot of experience with that.”