How to change the name of a billboard on a highway in the UK to ‘Welcome to the UK’

The UK’s Department for Transport (DfT) has published a new guide for people to sign a petition asking the government to rename a highway as “Welcome to Britain” and to put a plaque on it.
The sign will be erected on the A31 at the junction of the A14 and A31 in the North West.
The sign will read: “Welcome To Britain”.
A spokesman for the Department for Transportation (DftT) said: “The Department for Business, Innovation and Skills (BIS) has developed this guide to help people understand what signs can be erected at certain locations in the country.”
We will work with BIS to deliver this change as quickly as possible, but please let us know if you think the road signs need updating.
“The DftT said signs at a number of major intersections including the A4 and A15 could be changed to “Welcome England” or “Welcome Britain” if a petition to do so is approved by 10,000 signatures.”
The petition will be launched in October and will be voted on by the public on the BIS website,” the spokesman said.”
If 10,500 signatures are required by the deadline of November 12, we will work closely with Bisto, which has a legal duty to comply with any changes in signage legislation.””
A spokesman said: ‘We are currently working closely with the Department of Transport (as the petition has reached the 10,5000 signatures required) to ensure that any changes are made in a timely manner.’
“A spokesperson said a decision on the signs would be made by the Department and the sign will then be placed on the highway.”
Please keep a copy of this document and please let Bistos know if there is any objection to the sign being placed on roads.””
Signs are placed on highways as part of their planning and it is our responsibility to ensure they are placed in the best possible way for everyone on the road.
“In the future we will be looking to add signage to roads to reflect the changing social and cultural climate.”