New Delhi, India – “It’s just not possible to do the billboards without the help of the Indian government.”
That was the message conveyed by a billboard company in New Delhi in April that sought to reach out to the people of the capital, and was soon followed by another message on the billboards of the US.
The billboard company, called “Lighthouse”, had set up its billboard at a location known as the “New Delhi Art Spot” – a place where many Indian tourists come for sightseeing.
The billboard, a single-pane banner that featured a picture of a sun, was seen by millions of people in the Indian capital, attracting the attention of the authorities.
Lighthouse was able to get a billboard billboard to a number of places in New York, Los Angeles, Miami, Boston and Chicago, but not one in the capital.
Lighthouse had to convince the city government to pay a fine for the billboard, which was a violation of the city’s advertising laws.
The fine was the largest ever in the history of the City of New York.
But the billboard company had a different plan.
In the first half of 2018, Lighthouse launched its billboard campaign in India.
“We wanted to reach the people in India who were looking for art and wanted to support our work,” said Amit Kumar, the director of Lighthouse.
“Losing a billboard here in India is a big loss for the company and for the art world in India.”
The billboard was launched on April 19, 2017 and had a projected time of 1:40 a.m. local time, which coincided with the annual festival of the Hindu festival of Vaisakhi.
Lights Out India was launched as a new initiative, aimed at encouraging India’s art community to support the billboards.
Lighthouses billboard campaignLighthouse started with a message of hope, said Amit.
“If the government does not change its advertising laws to allow us to reach people in other countries, it will take a long time before we can continue to reach India.
The Indian government needs to change its policies.”
Lighthouse’s billboards in New Mexico, Arizona, California and Washington were among the most successful, raising over $20 million for the Indian community, according to the company.LIGHT OUT INDIA is one of the most popular billboard campaigns in the country, with a total of 8,400 billboards.
The campaign has become an international success, with Lighthouse’s ads being featured in over 100 countries and territories.