In a market where advertisers are often struggling to stay relevant, Google has found a way to make a splash with its ad-sales-optimized search engine.
Its advertising-friendly search engine, called AdSense, has been a boon for companies in the search advertising industry, where the cost of advertising can be prohibitive for small companies and where Google has a significant presence.
It’s now possible to pay an ad price for ads that Google finds relevant, and the price is lower than it used to be, said Sridhar Varma, the company’s chief marketing officer.
AdSense ads can now be placed on Google’s search engine pages, in addition to on any other pages on the Internet.
Google said it is working to improve the performance of AdSense advertisements by adding more relevant ads and adding a “preferred query” option that allows users to filter out ads they do not want to see.
“With the increased use of AdWords by search advertisers, AdSense’s performance is going to get better and better, and Google is going do all it can to ensure that its ads are optimized for maximum exposure to the advertiser’s audience,” Mr. Varma said in a statement.
The company said it will continue to work with its partners to make AdSense more effective.
Google AdSense has long been the go-to source for online advertising, where it has a large user base and advertisers typically pay less.
But it has been struggling to maintain relevance in recent years.
In the last two years, AdWords revenue has declined nearly 60% for companies that advertise on Google, according to data from online advertising analytics company ComScore.
Google is expected to post a loss of $1.8 billion for the fiscal year ending March 31, according the company.
The decline is mainly due to its continued focus on improving its search engine and making its search ads more relevant, which has helped it draw in more advertisers in the last few years.
Mr. Vasundhara Rao, a senior vice president at Google, said in the statement that AdSense advertising has “changed the advertising landscape.”
“Google is always looking for ways to increase our user experience and increase the amount of ads we see,” Mr., Rao said.
He added that Google will continue “to invest in improving our AdSense AdWords ad platform and improving the ads we deliver.”
Google’s ads are also available for a number of other industries, including finance, education, and health care.