The Lincoln Project, a Latino-themed billboard in Lincoln, Nebraska, has raised $4 million for the 2021 budget.
The Lincoln Project’s billboard campaign was funded by a $10 million donation from the Lincoln Community Foundation, which was part of a grant to build a billboard for the Lincoln Museum.
The $4.6 million in the first-year grant was split between the Lincoln City Council and the Lincoln Public Library Foundation, both of which are part of the Lincoln city budget.
The Lincoln City Board of Trustees will consider the second-year budget, which is still being reviewed.
The first- and second-phase campaign posters featured a series of images of the four Lincoln candidates, including the mayor, lieutenant governor, secretary of state and treasurer, among others.
The billboard campaign ended last month, with a third-phase that featured a number of billboards on the outskirts of the city.
The campaign also announced the hiring of a Latino campaign manager, which could cost about $5 million to hire a full-time Latino campaign staffer, said Andrea Dominguez, the Lincoln project’s chief operating officer.
“This is a great way to reach a wider audience, get more visibility, and have a broader range of people who can see the campaign and its message,” Domingue said in a statement.