Watch the 2016 Presidential Election: Who’s on First and Who’s Behind the Curtain

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The 2016 Presidential election has been a rollercoaster ride for advertisers.

The big brands have been hit hard with the fallout from the Russian election hacking, the Supreme Court’s decision to reinstate the death penalty and the GOP tax bill, while others have been forced to rethink their plans.

But it’s still unclear what brand is most influential in the presidential race.

Here’s a look at how our favorite advertisers are doing in their races, how many ads are running and who’s dominating the airwaves.


Coca-Cola: A lot of attention has been focused on the beverage giant’s ad campaign this election, which includes an animated campaign featuring Donald Trump’s son-in-law Jared Kushner and former New York City Mayor Rudy Giuliani.

But there’s still plenty of room for Coca-cola to be a key player in this election cycle, as it has been in the past.

The company has spent $1.6 billion in advertising to date.

The campaign is supported by the Super Bowl ad buy that will be aired in the Superbowl on Sunday, while a new TV ad featuring Ivanka Trump and her father, Donald Trump Jr., is also expected to air.


Target: The company’s ad buy is likely to focus on the election as it does in past years, but the company’s new TV ads featuring President-elect Mike Pence and Vice President-Elect Mike Pence have also been airing.

The ad that aired Sunday night, for example, focuses on the importance of bipartisanship and has been viewed over 1 million times.


PepsiCo: The $5 billion-a-year global beverage conglomerate has made an effort to stay on top of the political news, which has included a major ad buy in the last few days.

But PepsiCo’s political spending has been more modest, with just over $250 million spent so far.


Apple: Apple’s political ad buy has focused on a variety of topics, including the Supreme War on Christmas, but its campaign has been largely focused on promoting its upcoming iPhones.

In fact, the company spent over $2 million on ads in November, the most since October.

The new TV spot for the iPhone 6s and iPhone 6 Plus is one of Apple’s most targeted spots.


The Coca-Colas ad buy continues to be the most significant ad buy by any company this election.

The brand spent nearly $2.5 million on a new television ad featuring President Donald Trump, which was aired on ABC, CBS, Fox, NBC, Univision and Telemundo.


AT&T: The wireless carrier spent nearly half a billion dollars on its political ad campaign in November and has remained a top-10 advertiser.

The carrier’s ad buys have included a television ad that shows President Trump on the campaign trail in North Carolina, a new campaign ad in New Hampshire and a new ad that will air in North Dakota this week.


Walmart: The retail giant’s political advertising is also a high-priority for the company, which spent nearly two billion dollars in ads in the 2016 election cycle.

In addition to its Super Bowl spot, Walmart also aired an ad featuring former Secretary of State John Kerry in New Jersey in November.


Bud Light: The beer company’s political ads are more focused on Trump, though Bud Light has also paid more than $600 million for TV spots in the election cycle as of Nov. 18.


Dunkin Donuts: The Dunkin Brands ad buy this election has focused more on the company and its new product line of soft drinks, which is expected to be rolled out in the coming weeks.

Dunkins spent more than half a million dollars on advertising in November as of Oct. 31, according to Kantar Media.


McDonald’s: The fast-food chain spent nearly four billion dollars and spent nearly a billion on ads across the 2016 cycle, according the Kantar BrandIndex, which tracks media spending.

McDonalds also spent over two billion on its TV ad buy for the Super Tuesday primary.


Pepsi: Pepsi spent nearly three billion dollars this election and spent more on ads than any other company in the country.

The beverage giant spent over one billion dollars of its campaign ad buy and has spent nearly as much on advertising on the Super Sunday primary as it did on the Thanksgiving ad buy.


The Walt Disney Company: The Walt D. Disney Company has spent over three billion in ads this election cycles, the third-most by any media company in history, according Kantar.


The Kroger Co.: The fast food chain spent more in 2016 than any brand in history.

Kroger spent nearly eight billion dollars to buy the rights to the movie and TV show “The Jungle Book,” and the chain also aired two new commercials this election that featured Trump.


General Electric: The energy company spent nearly seven billion dollars through this election period, and it’s



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