The next billboard to come out of New York may not be as flashy or as visually stunning as the one we’re used to seeing, but it will still have a familiar face on it: Tom Cruise.
In an effort to promote its upcoming movie The Bourne Identity, Paramount Pictures is planning to use its signature billboard for its upcoming release, The Bourge: Three Acts.
The billboard, which will be located in Times Square in the New York borough of Manhattan, will feature the actor as he takes a selfie with the city’s famous skyline, with the message “Make sure to see this billboard”.
“We’re excited to welcome Tom Cruise to New York and the Empire State Building to show off the new movie The Bourne Identity,” said Paramount Pictures President of Creative Development Brian Grazer in a statement.
“As part of our ongoing effort to celebrate the film’s iconic status, we are excited to show the world how iconic Tom Cruise is as a cityscape icon.
This billboard will be a testament to the strength of New Yorkers’ love for their beloved landmarks, and will provide an unforgettable visual tribute to the iconic iconic character.”
In the past, Cruise has made an effort in New Orleans to get out in front of the city, as he was the one who paid tribute to a statue of himself in the French Quarter in July 2017.
In September, The Hollywood Reporter named Cruise the sixth most powerful man in the world, ahead of President Donald Trump and his daughter, Ivanka.
Tom Cruise is known for playing his own characters in several of his movies, including The Bourges, The Lost Boys, and The Lost World: Jurassic Park.
He is also known for his work on the hit television series Mission Impossible: Rogue Nation.
In the wake of the deadly shooting at a school in Newtown, Connecticut, in December 2016, The Boulangerie announced that the billboard would be the last to feature Cruise in Times Row, but he has since signed on to appear at an event in Brooklyn on Friday.